Meet the Niche – How Niche Marketing Can Help Build A Better Business

by Mohammed Bhimji

By now you have probably heard all about niche marketing and how niches are the “next big thing” – but in fact, niches are nothing new. Take a look around you at the bricks and mortar world of business. You see niches everywhere. From high-end, boutique style grocery stories that carry only organic products, to vegetarian restaurants that cater specific food taste – such as Japanese, South Asian or African. You’ll even see businesses that cater specifically to individuals with altenative lifestyles.

So how can all this diversification help you?

More and more, individuals are using the internet to find local businesses to meet their needs. At one time, consumers relied on newspaper advertisements, flyers from local businesses, and directories to find the product or service they needed. But today, they are computer savvy and are using the internet in increasing numbers to find what they need. Businesses which use a dual-pronged approach will see their customer base grow – both from local participation and international growth, especially if the service provided does not have boundaries.

But many businesses don’t have the marketing knowledge or expertise to reach a wide audience, so they hire search engine experts to help them. But even then, these services do not come cheap and many small owner-operated businesses may not have the resources or knowledge to find the right expert.

This is where you come in.

We have all heard and read about niche marketing. It exploded onto the internet marketing scene about one year ago with dozens of unique products like e-books, specialized product websites, mini e-courses and even web based audio and video products. These individuals saturated the market, soon everyone was trying to get in on the action – but what was missed was how the average joe could make money with niche marketing. You see, what happened is everyone thought they could make a quick buck becoming a niche marketer by creating a product to sell to others.

This isn’t the way to get rich. Internet marketing is tough, but niche marketing to a specific industry is a little bit easier – don’t get me wrong, you still have to do your work to get ahead.

So how does niche marketing work?

Simple. Think about the example I gave earlier, high-end boutique style grocery stores providing only organically grown products. That is a niche, and it is one that is growing every day. Now how do you fit into this picture? What you would do is provide visitors to your website with the facts about organic products. Assume nothing, and start from the basics. Make a list of question you would want answered if you decided to start purchasing organic products. Here are a few suggestions to get you going:

-What are organic products?
-What is considered an organic product?
-Who determines what is considered organic or not?
-Are there any organizations which certify whether a product is organic?
-Is there an association of organic farmers?
-What are the best places to shop for organic products in your area or in major cities in the United States or Canada?

Now that you’ve developed a list of question, start to answer them. You can do this by visiting forums that deal specifically with organic farming and products, and search the article repositories for expert content written by individuals on the topic. You should also do some research by conducting searches in Google or other search engines to see the number of sites that are shown and visiting the top 10, 20 or 30 to see what information they have that you can legally use to develop and market your website.

Once you’ve got your research in hand, and have sorted it out and prepared a logical flow it’s time to start building your website and going through search engine optimization techniques to attract visitors to your site. Along the way, you may want to sign-up for affiliate programs that may be offered by companies such as Commission Junction or others so that your site can also produce some revenue in addition to providing valuable content.

You will also want to start link exchange with other relavent sites so that you add additional credability to your site, which will also attract visitors.

It doesn’t stop here. As you learn more and more about your niche, consider developing your own content and selling it. You could write an e-book about organic farming techniques, or how you could be an organic farmer right in your own back yard. You may want to hire a ghost writer to produce a series of articles for an autoresponder or to use as mini-reports that you could sell on your site. Or you may want to use the ghostwriter to produce an e-book on organic farming and products and the various aspects of this niche.

The possibilities are endless, and are only limited by your imagination.

As you become more knowledgeable in your chosen niche, start writing your own articles and submit them to article repositories so that you gain additional exposure. Before you know it, you may well be considered an expert in the field and will be asked to contribute your knowledge for other ventures.

By becoming an expert in your niche, and marketing to this niche you also have the possibility that your site will rank high in the different search engines since it will be optimized through organic (or natural) search engine optimization methods.

Best of luck with your niche marketing, and search engine domination!

About the Author

Mohammed Bhimji is the owner, and developer of Turbo Traffic Engine – Turbo Traffic Engine – an application that makes it easy to develop niche portal websites that are optimized for the search engines. Visit the site at http://www.turbotrafficengine.com to get the full picture.